Senior Creative Manager

Reliance Worldwide Corporation (RWC)

Plumbing Matters. We make it better. Our innovative products, built on a tradition of excellence, serve markets across plumbing, heating and construction to make our customers’ lives easier, while sustainably delivering unrivalled returns. We are publicly listed on the Australian stock exchange (ASX) with global headquarters in Atlanta, Georgia, USA, regional headquarters in Brisbane, Australia and London, UK. Our global family of trusted brands are committed to making a positive, lasting impact – we are better for our planet and better for our people. We operate in 45 facilities across 20 countries. We’re acquisitive and we’re laser focused on growth.

Our Culture

We’re big enough to make a difference and small enough for each one of us to make an impact. Whilst we operate on a global scale, we understand the importance of local markets by focusing on the needs of those markets. Our culture encourages our people to think differently, challenge the status quo and shape the world around us. Our values SPIRIT drive how we work together with a focus on Safety, Passion, Integrity, Reliability, and innovation, together as one global team. We have something special here – not just what we do, but who we are. We're not afraid to try new things; we punch above our weight; and we move with speed. Our strategy ensures we provide a safe environment for our people, and we actively promote diversity and inclusion. We are dedicated to sustainable practices and making a positive contribution to the community we serve. Everyone at RWC makes a valuable contribution to our business. Sound like somewhere you can see yourself. Read on.

JOB PURPOSE  

The Senior Creative Manager is responsible for defining, elevating, and scaling the brand’s visual identity across all markets and touchpoints, ensuring consistency, differentiation, and commercial impact. 

Moving beyond execution, this role leads the creative vision, governance, and output at EMEA level, acting as a strategic partner to Brand, Digital, Activation, and Product teams. 

You will drive the development of high-impact creative assets and scalable frameworks, ensuring all marketing activations are supported by compelling, consistent, and performance-driven design. 

POSITION KEY RESPONSIBILITIES 
  

• Creative Direction & Brand Governance 

Support the consistent application of agreed brand standards across allocated channels and markets 

Ensure strict alignment with brand positioning, guidelines, and messaging 

Support brand consistency across all touchpoints, including campaigns, packaging, digital, and POS 

Review and validate key creative outputs 

Marketing Collateral Design 

• Creative Delivery & Marketing Plan Translation 

Translate agreed marketing plans into clear, effective creative outputs, in line with direction set by the Head of Brand and Content 

Work with Brand, Digital, and Activation teams to deliver coherent creative assets that support agreed campaigns and marketing priorities 

Apply creative thinking to execution, ensuring outputs are visually engaging, consistent, and fit for purpose 

Support the delivery of high-quality creative outputs across EMEA, while following the agreed creative direction and brand standards 

• Campaign & Content Development 

Develop and adapt campaign assets within approved concepts and templates across allocated channels, including digital, social media, trade, POS, product, and packaging materials 

Ensure campaign assets are consistent with approved creative direction, brand standards, and channel requirements 

Adapt scalable asset toolkits, such as “Campaign in a Box” materials, to support local activation within agreed frameworks 

• Packaging & Product Experience 

Support packaging design execution within agreed brand and marketing direction, with packaging strategy retained by senior marketing and brand leadership 

Check artwork quality and support local adaptations, ensuring alignment with approved templates, regulatory requirements, and market needs 

Prepare packaging design outputs for review and final approval by senior marketing and brand leadership 

• Digital Asset Management (DAM) & Image Library Maintenance 

Own and optimise DAM strategy and asset governance 

Ensure accessibility, consistency, and scalability of all creative assets. 

Standardise templates and frameworks across markets 

• Stakeholder & Agency Management 

Coordinate day-to-day requests and inputs from internal stakeholders across EMEA marketing functions 

Manage day-to-day delivery with creative agencies and external partners, in line with agreed briefs, timelines, and ways of working 

Track progress, share feedback, and support timely delivery of creative outputs against approved plans and internal standards 

KNOWLEDGE, SKILLS & EXPERTISE 

Experience 

Considered experience in graphic design, creative production, or related creative/design delivery roles 

Strong hands-on experience in developing, adapting, and delivering creative/design assets across print and digital formats 

Some experience coordinating creative agencies, freelancers, or junior designers to support timely delivery of agreed outputs 

Core Skills 

Strong creative vision and brand thinking 

Expertise across print, digital, packaging, and motion design 

Ability to combine creativity with performance and business impact 

Strong stakeholder management and influencing skills 

Strong project coordination, prioritisation, and delivery skills, with limited or no formal people management accountability 

BEHAVIOURS & LEADERSHIP 

Collaborative and delivery-focused 

Practical problem solver with a clear focus on timely delivery 

Quality-focused, with strong attention to detail across creative outputs 

Reliable in executing agreed creative direction and approved plans 

Able to work constructively with stakeholders and agencies within agreed ways of working 

REQUIRED QUALIFICATIONS/EDUCATION 

• Higher level education  

• Good Numeracy skills 

• Proficient with Excel and MS Word